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Red Apple rebranding TBS store in Petrolia

By David Pattenaude, Petrolia Topic

The Red Apple is coming to Petrolia, with plans to take a bite out of the bargain retail market in Central Lambton.

That means The Bargain! Shop (TBS) store in Petrolia will become a Red Apple store, with new product lines and expanded clothing lines.

The privately owned TBS retail chain has operated about 270 stores across Canada and the rebranding goal is to create a more upscale, positive consumer association with the brand.

The Red Apple is a new store format introduced last year by TBS Acquireco Inc., which operates The Bargain! Shop stores across Canada. TBS has its head offices in Mississauga.

In a press release, the people behind the rebranding say "Red Apple will be main street Canada’s go-to for fashion, home and food, all at great prices, and provide convenient one-stop shopping to better serve the community.

"The store will boast a fabulous, current and affordable home section, a new assortment of on-trend fashions that are value-priced and, of course, everyday food basics that are always priced right."

In addition, each Red Apple store will house a Candyworks candy shop.

“We’re proud to create a store for all of life’s everyday needs,” said Eric Claus, executive chairman of The Bargain! Shop. “We know what our customers want and need, and we can’t wait to give them the best value in a warm and welcoming environment. With such a fundamental shift in how and what we sell, we know Red Apple will resonate with our customers and we’re very excited to share our new store with them.”

Red Apple Stores Inc. has notified the Town of Petrolia about the coming transition of The Bargain! Shop here to Red Apple but the Petrolia store will remain under the TBS banner until the company contacts the town to adjust its business licence.

Red Apple stores are located in Kitchener, Hamilton, Wingham and other places.

Red Apple opened its first Canadian retail location in Revelstoke, B.C., last year.

The Bargain! Shop and now Red Apple trace their Canadian roots back to the 1920s when Woolworth's expanded into Canada. In the late 1990s, the U.S. company divested itself of its Canadian retail locations and they were purchased by a management-led buyout.


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